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Fashion Marketing to Over 50s in the U.K.
This report analyzes fashion marketing to the over 50 demographic cohort in the UK. It begins by examining the aging baby boom generation. It then focuses on their fashion shopping habits and desires and current efforts to market to them in the fashion retail sector. It concludes with a series of recommendations designed to increase retail fashion sales to the over 50 demographic cohort. 10 pgs. Bibliography lists 13 sources.
