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Parker Instruments Case Study Analysis.
Summary: This case study analysis examines causes for a slippage in the business fit between Electro Industries (EI), a Canadian manufacturer of precision instruments, and its British distributor Parker Instruments (PI). Both an internal strengths and weaknesses analysis and an external opportunities and threats analysis is performed. As a result of these analyses (presented in Appendices A and B respectively), the case study puts forward three potential solutions.
