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Raid Insecticide and the Howard Malboro Design
This paper very briefly conceptualizes an experiment that can test the efficacy of a particular display to draw consumers to RAID insecticide. The paper discusses visual and olfactory stimuli that can heighten buyer interest while correspondingly lowering their inhibitions towards buying. The paper also concludes by suggesting that an added component of the experiment look at the balancing act between retail space/display size and marketing efficacy.
