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Sears Proposal To Goodyear: Case Analysis.
This four-page junior level paper studies the case of Sears's proposal to Goodyear regarding sale of their Eagle brand tires. Goodyear feels that this deal can enable the company recapture the market shares that it lost during 1990-91. But its independent dealers are of the view that deal with Sears would jeopardize their revenues and also hurt the sales made through Goodyear's company-owned auto centers. 4 pgs, no bibliography.
